Toyota – Innovations

Toyota has always been about moving forward or as its known in Japan, kaizen (continuous improvement).

One of the ways they live this motto is through innovative marketing techniques.

Saatchi & Saatchi’s forward thinking team has brought this to life in numerous ways including one-of-a-kind media partnerships with TiVo, iTV, TV Guide Network, CurrentTV, Microsoft, Yahoo, Fox, etc., etc. This coupled with exciting production firsts like augmented reality (back in the mid-’00s!) and mobile ads made “emerging media” a reality.

I have had the pleasure of working on many of these projects as Account Management, a few of which are shown below.