To launch the new multiplayer game “Sea Of Thieves,” my company, No Mimes Media worked with Microsoft, XBox, Rare Studios and Edelman UK to create “The Quest For The Golden Bananas.”

A globe-spanning treasure hunt, “The Quest” challenged pirate crews to solve a series of fiendish riddles and uncover the hidden location of a valuable treasure. To do so, we sent players to hidden sites online and real-world locations to dig up the answers. In the end, one victorious crew snared the ultimate prize — $100,000 in real, gold-plated bananas.

I produced the entire global experience and directed the primary content.

Check out the case study and the promo below: