The Threshold ARG for Cisco

Trailer for “The Threshold”, a transmedia experience for Cisco produced by No Mimes Media, Juxt Interactive and LiveTribe Productions.

Taking place over several weeks, Cisco employees went on a high-tech adventure, solved the mystery, learned about their products and won a trip to the Super Bowl.

We produced the experience, made over 100 pieces of content and watched as rabid players had a great time.

Directed By Behnam and Michael Zafra (as BnZ)

The case study site can be found here.