Executive produced branded and social content and developed an Unreal Engine driven artificial intelligence (AI) alter ego of NBA star Luka Dončić, as part of his production company, 77X.

Highlights included creating the first branded content for Neural Radiance Fields (NeRFs), sneakers for horses, and breakthrough use of Epic’s Unreal Engine Metahuman software.

@lukadoncic

face upgrades #ai #unrealengine #behindthescenes

♬ House of the Rising Sun – sourwing.WRLD

@lukadoncic

Link in bio! 🐎 Jordan Luka 1 Horse Kicks: set of matching custom sneakers created in collaboration w/ @horsekickslex Auction proceeds go to The Luka Dončić Foundation + The Finney Family First Foundation.

♬ original sound – Luka

@lukadoncic

Turning reality into a 🎮 with my Nerf Elite 2.0 Motoblitz blaster and Neural Radiance Fields. #BlackFriday #PlayResponsibly #Nerf #AI #NerfPartner Shot by: @SirWrender and @Corridor Digital Made with: @Luma AI and @nerf

♬ original sound – Luka