Toyota has always been about moving forward or as its known in Japan, kaizen (continuous improvement).

One of the ways they live this motto is through innovative marketing techniques.

Saatchi & Saatchi’s forward thinking team has brought this to life in numerous ways including one-of-a-kind media partnerships with TiVo, iTV, TV Guide Network, CurrentTV, Microsoft, Yahoo, Fox, etc., etc. This coupled with exciting production firsts like augmented reality (back in the mid-’00s!) and mobile ads made “emerging media” a reality.

I have had the pleasure of working on many of these projects as Account Management, a few of which are shown below.