The Toyota Yaris launch was a bold, groundbreaking campaign that included TV spots, print, online, outdoor, mobile spots, in-theatre, events, partnerships and even an X-box game.

The character artwork was custom designed and ever-present giving the materials a fun and playful tone. The “mobi-sodes”, in particular, took a Spy vs. Spy angle to show off the vehicle’s many cool features.

This campaign represented one of many successful efforts in “youth marketing” for Saatchi & Saatchi. My account team managed the creation and execution of the materials below.