Throughout the years, Toyota has taken part in countless events across the country including South By Southwest, San Diego Comic Con, Dew Action Sports Tour, Biking, Fitness, etc…

Saatchi & Saatchi developed the deals, creative and activation of the events.  The “Moving Forward” tagline, graphics and brand strategy, that I oversaw, became integrated in every event.  My account teams also helped to execute many of the events with custom integration, car wraps and gaming systems installed in the vehicles.