Temple Run: Take the Idol If You Dare! Campaign for Imangi

Created by Imangi Studios, Temple Run is one of the most popular and beloved mobile games of all time, garnering over a billion downloads to date. No Mimes Media, partnering with PsyOp, recruited Dr. God Comedy and produced a series of commercials aimed at activating the game’s 11M+ Facebook fans. The creature suit was created by the legendary Henson’s Creature Shop and brought to life the game’s antagonist Demon Monkey. Greenscreen footage of the Monkey will also be made available for fans to create their own videos. So, go ahead, Take The Idol If You Dare…

The videos have received over 4 million views and counting on Facebook and YouTube since their release in December 2015!

I was thrilled to have directed and produced this series of eight 15-second spots with two extended versions and a behind-the-scenes.

Check out the game’s Facebook page for updates here, and a Mashable article about the campaign here.