THE CHALLENGE
Paramount Pictures tasked No Mimes Media to increase excitement and drive conversation around the Tyler Perry comedy, Nobody’s Fool.

THE SOLUTION
NMM created an engaging campaign featuring star Tiffany Haddish, promoting a phone number that fans could give out when they didn’t want to give their real one. The build of the campaign provided a custom call and tailored videos, GIFs and texts from Tiffany Haddish, along with a quiz to make sure you make ‘the list.’

Activations included the number shown with Tiffany’s appearance on ABC’s Good Morning America, celebrity social posts with Tiffany Haddish and Tyler Perry, and a multi-platform run across Facebook, Instagram and Twitter.

THE RESULTS
The multi-platform campaign was well-received, fun and successful thanks to great content as well as tightly coordinated social, PR, event and talent activities.

The campaign garnered millions of views and thousands of likes and comments, resulting in over 60K interactions with a 90% completion rate of the 40+ second phone engagement and a 60% completion rate of the 3-minute text engagement.

Check out the case study video below:

Produced By Behnam